— Selected Work · 2024 — 2026

Receipts.
Not pitches.

Every campaign listed here was MMM- or incrementality-tested. We don't show work we can't defend.

$2.4B
Spend wired
since 2024
312%
Avg. ROAS
improvement
48
Active brands
under management
94%
Retention
after year one
412%
First-purchase ROAS
Q1 2026 · 90 days in-market
2.7MUGC views
−43%CAC vs. baseline
DTC · Skincare2026Programmatic + Creative

Orbit Botanica

A 4-year-old skincare brand stuck on Meta plateau. We rewired the funnel — UGC creative engine + custom-bid CTV — and unlocked a category they thought wasn't profitable.

  • DisciplinesCreative · Media · Programmatic
  • ChannelsCTV, Meta, TikTok, Reddit
  • Tenure14 months · ongoing
  • RegionUS + CA
Fintech · B2B2025ABM Programmatic

Vault & Co.

Mid-market treasury platform with a 9-month sales cycle and a CMO tired of "vanity MQLs." We rebuilt the audience graph and bidder against pipeline, not clicks.

  • DisciplinesData · Programmatic · Media
  • ChannelsDV360, LinkedIn, RollWorks
  • Tenure4 quarters
  • StackCustom bidder · Snowflake · 6sense
$38.6M
Sourced pipeline
4 quarters · validated by Salesforce
3.4×SQL conversion lift
−51%cost per opp
2.7×
Incremental same-store
visits vs. control · MMM-validated
1,840locations
+18%brand recall
QSR · National2025Brand + Performance

Pulse Burgers

Regional chain going national without losing the cult. We translated the founder's voice into a creative engine, then geo-fenced CTV + audio against the ten markets that mattered.

  • DisciplinesCreative · Media · Data
  • ChannelsCTV, Spotify, DOOH, YouTube
  • Tenure22 months · ongoing
  • MethodGeo holdout · MMM rebuild
EV · Auto2024Full Stack

Meridian Motors

An EV upstart with a great car and forgettable advertising. Brand refresh, audience graph rebuild, and a creative testing matrix that finally taught the algorithm who was buying.

  • DisciplinesCreative · Media · Data · Programmatic
  • ChannelsThe full kit
  • Tenure26 months
  • OutcomeAcquired by Tier-1 OEM, 2026
−58%
Cost per test-drive
vs. previous agency · 6 months
+212%showroom traffic
14:1final ROAS
9.4×
Blended ROAS
full year · category-leading
4M+units shipped
+34%repeat rate
CPG · Wellness2025Performance Creative

Halocene

A Series A wellness brand with a beautiful product and zero idea what was working. We shipped 240 creative variants and kept only what the data loved. The rest is history.

  • DisciplinesCreative · Media · Data
  • ChannelsMeta, TikTok, Amazon, retail media
  • Tenure18 months · ongoing
  • Output240 ads · 12 hero concepts
— Recognition

A few trophies we don't talk about much.

Cannes Lions '26
EFFIES GOLD
Webby Winner
D&AD PENCIL
Drum Awards
CLIO BRONZE
Adweek Top 100
FAST CO. INNOVATIVE
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